Great expertise deserves to be found
Most of the businesses we meet are better than their marketing makes them look. Competitors half as good win the deal because they’re louder. We think that’s fixable.
About us
Great expertise deserves to be found.
AlphaBean AI is a growth partner for businesses with complex, high-ticket sales, B2B or B2C, based in Auckland and working with clients around the world. We turn what you know into a story that convinces the right buyers, and build the content, tools and data that bring them into your pipeline.
Our story
Started in 2017, straight out of uni.
Jono Thompson-Bean founded AlphaBean in 2017, just after finishing university. He’d studied computer science and statistics, wanted to be an entrepreneur, and set out to use those skills to help businesses grow.
Since then AlphaBean has helped clients in New Zealand, Australia, the United States, the United Kingdom, Taiwan and China. The tools have changed a lot since 2017. The idea hasn’t: use data and AI to help good businesses get found by the right clients.
- New Zealand
- Australia
- United States
- United Kingdom
- Taiwan
- China
What we believe
You’re the hero. We’re the guide.
Your clients should be talking about your expertise, not our marketing. Our job is to make sure the right buyers find you, trust you and book the call.
The right clients, not more leads
A full inbox of wrong-fit enquiries wastes a sales team’s week. We aim at the buyers who fit, and make sure they arrive already convinced.
Your IP is your edge
The method, frameworks and know-how in your head are what clients actually buy. We package them into content and AI tools that sell for you.
Where we’ve proven it
SalesStar, our longest partnership.
We run marketing, CRM and AI for SalesStar, a global sales-coaching firm, across New Zealand, Australia, the UK, the US and Mexico, and built Ask Penny, its AI sales coach. It’s the whole approach in one client.
Read the case study →
“Marketing’s never been as good now as it has been for probably forever. We’re definitely heading in the right direction.”
How we work
Six things you can hold us to.
01
Your vision first, not a package
We start with where you want to grow and who you want to win, then work back to what’s in the way. We don’t sell a menu.
02
We only propose what moves revenue
Before we recommend anything, we build a simple model of what a new client is worth and what it has to return. If the numbers don’t work, we say so.
03
A small number of clients
We take on a few clients at a time so the people who scope the work are the people who do it.
04
Every number checked
Reports are checked against the ad platforms, the CRM and your own records, not a dashboard alone. We don’t publish a result a client hasn’t approved.
05
Your data stays where it should
We host in the region your clients need, keep each client’s data separate, and never put sensitive records in front of a model that shouldn’t see them.
06
Specialists when the job needs them
A core team that builds and runs the work, plus partners for websites, research, filming and BI. You get one team to talk to.
The team
Everyone you’d hire from five agencies, working as one.
A core team that builds and runs the work, and specialist partners we bring in when the job needs them.
Core team
Jono Thompson-Bean
Founder · Strategy, AI & growth
Founded AlphaBean in 2017, straight after a degree in computer science and statistics. Jono has spent more than ten years in digital marketing, with a statistician's eye for what the data actually says. He is completing a master's in artificial intelligence at the University of Auckland while building the business. He scopes every engagement himself and builds the ROI model before anything is proposed.
Ella Addenbrooke
Business Development Manager
Ella opens the conversations. Her background is in B2B sales, and she speaks several languages, including Mandarin. She runs her own business too, so she knows what it takes to grow one. She talks to founders about where growth is stuck, and brings Jono in once there is a real problem worth solving.
AW
Aron Weston
Full-stack engineer
Builds the application code behind our AI products, including Ask Penny's API, agent and data layers. If it has to run in production and stay up, Aron builds it.
JM
John Meister
Data & reporting
Turns ad platforms, CRMs and spreadsheets into reports people actually read. Runs our paid-media reporting and leads our client dashboard build.
RM
Ryan Mellomida
Marketing automation · GoHighLevel
Builds the pipelines, forms, nurture sequences and booking flows that turn a lead into a meeting without anyone chasing it by hand.
Alex Mendelson
Video editor
Turns long webinars, interviews and raw footage into short clips people actually watch: captioned, cut for a phone screen and sized for LinkedIn, Instagram and YouTube. He also edits our paid-social video ads, so one story runs from the feed to the booking page.
Specialist partners
Founder and chief scientist of Alethic Innovations and a former adjunct professor of psychology at Columbia University. He holds an interdisciplinary PhD in psychology, philosophy and political studies from Stanford, and wrote the book on how accurate human judgment is and how to improve it. With us he designs evaluations: how we test whether an AI tool, or a programme, is actually working.
SR
Sam Ringdahl
Content strategy & filming
Better Than Before
Runs client relationships and shoots the content. Sam brings the story and the camera; we bring the ads, CRM, website and editing.
Founder of Signal Studio, marketing engineers who build websites the client owns, with the brand built into the code so the marketing team can ship changes the same day. Rheed builds websites with us, from the first workshop and templates through to launch.
WA
Waseem Ansari
SEO
Technical SEO, site migrations and search content. Waseem moves websites without losing their rankings, and runs ongoing search programmes that bring in buyers who are already looking.
Igor Kim
BI developer · Power BI & Snowflake
Igor is a BI developer and data professional specialising in data engineering and visualisation with Power BI and Snowflake. He builds intuitive dashboards and models that turn complex data into actionable insights, with experience across transport, government, and supply chain industries delivering scalable, data-driven solutions.
Who does what
One team, every skill the work needs
- Business development
- Ella
- Strategy & ROI modelling
- Jono
- Custom AI & software engineering
- Aron, Jono, Dr John Wilcox
- CRM, automation & GoHighLevel
- Ryan
- Paid media & reporting
- John Meister, Jono
- Websites
- Rheed (Signal Studio), Jono
- Dashboards & BI
- Igor, John Meister
- Video & short-form content
- Alex, Sam
- SEO & search
- Waseem
- Research & evaluation
- Dr John Wilcox
Start the conversation
Your expertise deservesto be found.
A few lines about your business and what you want to grow. We'll come back within one business day to set up a 30-minute discovery call. No pitch until we understand the problem.