Case studies
The work, with the numbers.
Every figure on these pages comes from the system that produced it: the ad platform, the CRM, the store or the client's own records. Not from a sales call.
An AI sales coach built on SalesStar's coaching method
SalesStar's coaches can't sit in on every rep's week. Ask Penny can. It's an AI coach that knows SalesStar's frameworks and each client's own playbooks, and it's available whenever a rep needs it.
In production with SalesStar client teams in several countries
Hosted in Frankfurt for GDPR
From cold leads to booked discovery meetings, in five markets
SalesStar had leads, but nowhere for them to go. We built the middle of the funnel, the content that feeds it, and the reporting that proves which parts make money.
From eBook download to closed deal, via a webinar (Sep 2026)
Registrations for a single ANZ webinar
A new website and an operations hub for an interpreting company
Bookings, interpreters, calendars, ACC purchase orders and job sheets lived across inboxes and spreadsheets. We built one hub that pulls it together, plus a new website that brings the enquiries in.
ACC purchase-order emails now read automatically (the old search found 84)
Purchase orders matched to bookings on the first run
A new website, and the technology behind a charity changing who teaches in Aotearoa
Ako Mātātupu recruits and trains teachers for the schools that need them most. We built their website, and we look after the web apps and data work behind their programmes.
Pages on the new site, including 60 articles and 39 team profiles
Google Lighthouse performance score on desktop
Lead-form ads that paid back 3.4×, and the lesson when they stopped
A personal-training business running Meta ads into a GoHighLevel pipeline. When it worked, it worked well. When leads dropped, the data showed exactly why.
Leads a week at peak (mid-June to early July 2026)
Cost per lead on lead-form ads
Finding where the sales actually come from
A viral reel brought a flood of traffic. Almost none of it bought. The orders came from people who went on to search for the brand.
Better conversion from Google search than from Facebook in the viral week
Of Australian sessions on mobile
An ageing WordPress site replaced in a day’s work
An insecure, out-of-date WordPress site was replaced by a fast static site, with job applications and enquiries going to the right inbox.
From quote to live, as quoted
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