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SalesStar Global · Ask Penny · Sales coaching · B2B Live
An AI sales coach built on SalesStar's coaching method
SalesStar's coaches can't sit in on every rep's week. Ask Penny can. It's an AI coach that knows SalesStar's frameworks and each client's own playbooks, and it's available whenever a rep needs it.
Custom AIProduct designEngineering
Live
In production with SalesStar client teams in several countries
EU
Hosted in Frankfurt for GDPR
8 / 8
Data-isolation tests passed between client knowledge bases
21
Tutorial videos recorded with an automated pipeline
The challenge
- —Clients wanted coaching between sessions, grounded in their own sales plan, not generic chatbot advice.
- —Each client's documents had to stay private to that client.
- —Data residency mattered: SalesStar works with EU and UK businesses, so the platform had to meet GDPR.
What we did
- ✓Product ownership and design by AlphaBean; application code by Aron; AWS infrastructure with partner Parallo.
- ✓Built on Amazon Bedrock AgentCore, hosted in Frankfurt (eu-central-1).
- ✓Each client's playbooks, plans and processes sit in their own knowledge base. Penny answers from those, not the open internet.
- ✓Embedded inside GoHighLevel, so reps use it where they already work.
- ✓A tutorial video library so new users get value in their first session.
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