Team
A core team that builds and runs the work, and specialist partners we bring in when the job needs them.
Founder · Strategy, AI & growth
Leads AI and marketing for SalesStar, a global sales-coaching firm. There he designed and runs Ask Penny, its AI sales coach, plus the paid media, webinar and CRM systems behind its pipeline in New Zealand, Australia, the UK, the US and Mexico. Jono scopes every engagement himself and builds the ROI model before anything is proposed.
Business Development Manager
Ella opens the conversations. She is the founder and managing director of Language Solutions Aotearoa, so she knows from the inside what it takes to grow an owner-led business. She talks to founders about where growth is stuck, and brings Jono in once there is a real problem worth solving.
Full-stack engineer
Builds the application code behind our AI products, including Ask Penny's API, agent and data layers. If it has to run in production and stay up, Aron builds it.
Data & reporting
Turns ad platforms, CRMs and spreadsheets into reports people actually read. Runs our paid-media reporting and leads our client dashboard build.
Marketing automation · GoHighLevel
Builds the pipelines, forms, nurture sequences and booking flows that turn a lead into a meeting without anyone chasing it by hand.
Video editor
Cuts webinars, interviews and raw footage into short-form clips and ads for LinkedIn, Instagram and YouTube.
Founder and chief scientist of Alethic Innovations and a former adjunct professor of psychology at Columbia University. He holds an interdisciplinary PhD in psychology, philosophy and political studies from Stanford, and wrote the book on how accurate human judgment is and how to improve it. With us he designs evaluations: how we test whether an AI tool, or a programme, is actually working.
Content strategy & filming
Better Than Before
Runs client relationships and shoots the content. Sam brings the story and the camera; we bring the ads, CRM, website and editing.
SEO
Technical SEO, site migrations and search content. Handled the SEO migration for SalesStar's new website and manages its ongoing search programme.
BI developer · Power BI & Snowflake
Igor is a BI developer and data professional specialising in data engineering and visualisation with Power BI and Snowflake. He builds intuitive dashboards and models that turn complex data into actionable insights, with experience across transport, government, and supply chain industries delivering scalable, data-driven solutions.
What we can handle
Start the conversation
A few lines about your business and what you want to grow. We'll come back within one business day to set up a 30-minute discovery call. No pitch until we understand the problem.