Growth systems · Custom AI · Data storytelling

Growth systems for founders
who actually want to grow.

We're a small, senior team that builds the ads, CRM, content, data and custom AI that turn a good business into a growing one. Then we prove it with numbers.

Book a 30-min discovery call → See the case studies

Auckland, NZ · Working across New Zealand, Australia, the UK, the US and Mexico

14 days

From eBook download to closed deal for a B2B client →

3.4×

Return on ad spend for a fitness business →

26×

Better conversion from search than social, found in client data →

526

Purchase-order emails now read automatically →

Where we are

Built inside a global sales firm. Now open to a few more.

AlphaBean grew up running growth and AI for SalesStar, a sales-coaching firm with practices in five markets. We rebuilt its lead engine, launched its webinar programme, migrated its website, and designed Ask Penny, the AI sales coach its clients now use.

That work taught us the same lesson again and again. Most businesses don't have a leads problem. They have a system problem: leads with nowhere to go, spend nobody can tie to revenue, and a team doing by hand what software should do.

So we've built a team that can fix the whole system: paid media, CRM and automation, video, SEO, data and custom AI. We work with a small number of growth-hungry businesses, learn how they make money, and only do the work that moves revenue.

The science behind it

Evidence first. Opinions second.

Model it before you spend it

A business should invest roughly 10–15% of revenue in marketing to grow. We start with your numbers, build the ROI model, and won’t propose work that doesn’t pay for itself on paper first.

Trust the source, not the dashboard

Every number we report is checked against the system it came from: the ad platform, the CRM, the bank. We’ve caught dashboards counting the same lead twice. Your decisions deserve better.

Change one thing at a time

When three things change at once, you can’t tell which one worked. We test in sequence, so every result teaches us something.

Judgment is a skill you can measure

Our research partner Dr John Wilcox studies how accurate human judgment is and how to improve it. We use that thinking to evaluate AI tools and campaigns honestly.

What we do

Five outcomes. Pick what you need.

No fixed packages. We diagnose first, then propose only the pieces that move your revenue.

Get more leads

Google, Meta, SEO and landing pages, set up around the customer you actually want, not just more clicks.

Turn leads into meetings

CRM, qualification, nurture and self-booking, so good leads reach a salesperson and bad ones don’t waste their day.

Know your numbers →

Tracking, attribution and an ROI model that ties every dollar of spend back to revenue.

Content that sells

Webinars, video and social. Filmed, cut into clips and pushed out where your buyers already are.

AI that saves hours →

Custom AI tools and automations that take repeatable work off your team, built to run in production.

Not sure which one you need? That's what the diagnostic is for. We review your site, ads and pipeline, and model the return before you spend anything.

Ask for a diagnostic →

Case studies

The work, with the numbers.

All case studies →

SalesStar Global · Ask Penny

An AI sales coach built on SalesStar's coaching method

Live

In production with SalesStar client teams in several countries

→

SalesStar Global

From cold leads to booked discovery meetings, in five markets

14 days

From eBook download to closed deal, via a webinar (Sep 2026)

→

Language Solutions Aotearoa

A new website and an operations hub for an interpreting company

526

ACC purchase-order emails now read automatically (the old search found 84)

→

Ako Mātātupu | Teach First NZ

A new website, and the technology behind a charity changing who teaches in Aotearoa

112

Pages on the new site, including 60 articles and 39 team profiles

→

Motion Fitness

Lead-form ads that paid back 3.4×, and the lesson when they stopped

47–52

Leads a week at peak (mid-June to early July 2026)

→

Chill Hut

Finding where the sales actually come from

26×

Better conversion from Google search than from Facebook in the viral week

→

Who we are

One team for the whole growth system.

Strategy, engineering, automation, data, video, SEO and research. Everyone you'd otherwise hire from five different agencies.

Meet the team →

Jono Thompson-Bean

Founder · Strategy, AI & growth

Ella Addenbrooke

Business Development Manager

Aron Weston

Full-stack engineer

John Meister

Data & reporting

Ryan Mellomida

Marketing automation · GoHighLevel

Alex Mendelson

Video editor

Dr John Wilcox

Research & evaluation

Alethic Innovations

Sam Ringdahl

Content strategy & filming

Better Than Before

Waseem Ansari

SEO

Igor Kim

BI developer · Power BI & Snowflake

How we work

Diagnose. Build. Grow.

Step 1
Diagnose

A discovery call, then a review of your website, ads, pipeline and competitors. We listen first: where is growth actually stuck?

You get: a plain-English diagnosis and an ROI model.
Step 2
Build

A focused first sprint on the one or two things that move revenue fastest. Often live and generating leads within two weeks.

You get: a working system, tracked from day one.
Step 3
Grow

A monthly partnership. We report against the numbers we agreed, cut what isn't working, and add the next piece of the system.

You get: growth that compounds, with reporting you can trust.

Start the conversation

Tell us where growth is stuck.

A few lines about your business and what you want to grow. We'll come back within one business day to set up a 30-minute discovery call. No pitch until we understand the problem.

Growth systems for founders who actually want to grow.