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SalesStar Global · Sales coaching · B2B Live
From cold leads to booked discovery meetings, in five markets
SalesStar had leads, but nowhere for them to go. We built the middle of the funnel, the content that feeds it, and the reporting that proves which parts make money.
Paid mediaWebinars & contentCRM & automationWebsiteReporting
14 days
From eBook download to closed deal, via a webinar (Sep 2026)
108
Registrations for a single ANZ webinar
251
Pages migrated to the new site, with 321 redirects
5
Markets run from one system
The challenge
- —The previous agency ran Meta ads to a cold audience. Leads came in, but nothing qualified them against the ideal customer profile or got them to book a call.
- —Practices in New Zealand, Australia, the UK, the US and Mexico each needed their own campaigns.
- —An ageing website, and dashboards that nobody fully trusted.
What we did
- ✓Rebuilt Google and Meta campaigns per market, with retargeting into webinars and eBooks.
- ✓A monthly webinar programme, with every recording cut into clips by our video team.
- ✓GoHighLevel nurture, qualification and self-booking, handing warm leads to the coaches.
- ✓A new website: 251 pages migrated with 321 redirects so search rankings carried over.
- ✓Reporting checked against Meta, GoHighLevel and the CRM directly, not against a dashboard alone.
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