Sales
Lead research and scoring
Enrich a raw list, score every company against your ideal customer profile, and hand sales a ranked list with the reasons attached.
Custom AI development
AI built for your business, not a demo.
We design, build and run AI tools that do real work: answering your team's questions from your own playbook, reading the inbox, scoring leads. They're in production, with real clients, today.
Talk about your idea →What we build
AI assistants
An expert that knows your playbook →
Assistants that answer from your own documents, processes and plans, not the open internet. Each client’s knowledge stays private to them.
Operations
Software that reads the inbox for you →
Hubs that pull bookings, purchase orders and forms out of email and calendars, match them up, and flag only what a human needs to check.
Content
Content pipelines
Turn recordings, transcripts and screen captures into tutorials, clips and documents automatically, with your voice and branding.
How we build it
One workflow first
We start with the single process that costs you the most hours, ship it, and measure it before building the next one.
Your data stays where it should
We host in the region your clients need: Frankfurt for EU/GDPR work, New Zealand or Australia for local data. Sensitive records never go to a model that shouldn’t see them.
Tested, not just demoed
Every build ships with tests for the things that matter, such as whether one client can ever see another’s data, and an evaluation designed with our research partner.
Built to run in production
Monitoring, cost controls and handover documentation are part of the build, not an afterthought.
Who builds it
Jono Thompson-Bean
Founder · Strategy, AI & growth
Leads AI and marketing for SalesStar, a global sales-coaching firm. There he designed and runs Ask Penny, its AI sales coach, plus the paid media, webinar and CRM systems behind its pipeline in New Zealand, Australia, the UK, the US and Mexico. Jono scopes every engagement himself and builds the ROI model before anything is proposed.
AW
Aron Weston
Full-stack engineer
Builds the application code behind our AI products, including Ask Penny's API, agent and data layers. If it has to run in production and stay up, Aron builds it.
JW
Founder and chief scientist of Alethic Innovations and a former adjunct professor of psychology at Columbia University. He holds an interdisciplinary PhD in psychology, philosophy and political studies from Stanford, and wrote the book on how accurate human judgment is and how to improve it. With us he designs evaluations: how we test whether an AI tool, or a programme, is actually working.
Start the conversation
What would you hand to AI first?
A few lines about your business and what you want to grow. We'll come back within one business day to set up a 30-minute discovery call. No pitch until we understand the problem.