Dashboards
Reports people actually read
Power BI, Looker or custom dashboards that answer the three questions the owner asks every Monday, not fifty charts nobody opens.
Data storytelling
Your data has a story. We make it obvious.
Numbers only help if someone believes them and acts on them. We build the reporting, models and evaluations that make the next decision clear, and we check every figure against the system it came from.
Show us your numbers →What we do
Marketing reporting
Spend tied to revenue
Ad platforms, CRM and sales data joined up, so you can see which campaign produced which deal, not just which one produced clicks.
ROI models
The business case, in numbers
Before you invest, we model what it has to return and how long it takes to pay back. After, we report against that model.
Impact evaluation
Proof for funders and boards
For organisations that have to show they make a difference: what to measure, where the data will come from, and what to do where no data exists yet.
Stories the data told
E-commerce
The viral reel that didn’t sell →
A viral video sent tens of thousands of visitors to a store. Splitting orders by channel showed Google search converting about 26 times better than Facebook, and nobody had been tracking search.
B2B marketing
The dashboard that counted twice
A marketing dashboard showed 30 leads from Meta in a month. The ad platform said 15. Two event types were being added together. We check every reported number against its source for exactly this reason.
Education charity
Twenty KPIs, three with no data
A funder asked an education charity to report against 20 KPIs. Mapping them to existing systems showed about 11 were answerable. The 3 that mattered most, long-term outcomes, had no system of record at all. That gap became the project.
Who does it
JM
John Meister
Data & reporting
Turns ad platforms, CRMs and spreadsheets into reports people actually read. Runs our paid-media reporting and leads our client dashboard build.
JW
Founder and chief scientist of Alethic Innovations and a former adjunct professor of psychology at Columbia University. He holds an interdisciplinary PhD in psychology, philosophy and political studies from Stanford, and wrote the book on how accurate human judgment is and how to improve it. With us he designs evaluations: how we test whether an AI tool, or a programme, is actually working.
Igor Kim
BI developer · Power BI & Snowflake
Igor is a BI developer and data professional specialising in data engineering and visualisation with Power BI and Snowflake. He builds intuitive dashboards and models that turn complex data into actionable insights, with experience across transport, government, and supply chain industries delivering scalable, data-driven solutions.
Start the conversation
What should your data be telling you?
A few lines about your business and what you want to grow. We'll come back within one business day to set up a 30-minute discovery call. No pitch until we understand the problem.