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Chill Hut · E-commerce · NZ & Australia In progress
Finding where the sales actually come from
A viral reel brought a flood of traffic. Almost none of it bought. The orders came from people who went on to search for the brand.
AnalyticsSearchConversion
26×
Better conversion from Google search than from Facebook in the viral week
90%
Of Australian sessions on mobile
The challenge
- —Social traffic was huge but converted at a fraction of a percent.
- —There was no Google Search Console on either store, so search demand was invisible.
- —Two platforms: Shopify in Australia, WooCommerce in New Zealand.
What we did
- ✓Pulled the store’s own session and order data by channel for the viral week.
- ✓Set up search tracking and a conversion plan built around the search visitor, on mobile first.
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