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Services / Lead generation & CRM

Fill the pipeline with the right clients.

Ads and lead magnets that attract the clients you want, and a CRM that qualifies, nurtures and books them in, so your salespeople only talk to buyers who fit.

What we do

Fill the pipeline.

More of the right leads, and a system that gets each one to a salesperson, without anyone chasing it by hand.

  • Paid ads

    Google, Meta, LinkedIn and TikTok campaigns built around your ideal client, run separately for each market.

  • Custom lead magnets

    eBooks, guides, scorecards and diagnostics that your ideal client actually wants, and that tell you who is ready to talk.

  • Prospect lists and enrichment

    Lists of the companies and people you want to reach, enriched and scored against your ideal client profile.

  • Marketing hub and CRM setup

    GoHighLevel set up as your marketing hub: pipelines, forms, calendars, inbox and reporting in one place.

  • Nurture, qualification and self-booking

    Email and SMS sequences that warm leads up, sort the fits from the rest, and let the right ones book straight into your calendar.

  • Database reactivation

    Campaigns that wake up the old leads and past clients already sitting in your CRM.

Case study · SalesStar Global

US$449k of new-business pipeline from marketing since July

Campaigns run separately in each market, diagnostic lead magnets like Blueprint to Scale and the X-Ray, and a GoHighLevel nurture that qualifies leads and lets the right ones book a discovery meeting with a coach.

The full SalesStar story →
Paul O'Donohue
“Marketing’s never been as good now as it has been for probably forever. We’re definitely heading in the right direction.”
Paul O'Donohue · CEO, SalesStar
US$449k

New-business pipeline generated by marketing since July

32

New-business opportunities from marketing leads since July

35

Discovery meetings booked from marketing leads since July

The work itself

Tap a video for sound.

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Blueprint to Scale

Diagnostic campaign · Australia

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The X-Ray Diagnostic

Animated explainer · English

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Client testimonial

Filmed and edited for paid social

More results

Chill Hut · E-commerce · Australia

Meta ads paying back from the first month

We took over Chill Hut’s Australian Meta ads in October, starting with retargeting the people already visiting the store, and tracked every sale back to the ad.

709%

ROAS on Meta ads since they launched in mid-October

1,126%

ROAS on Meta ads in November so far

Motion Fitness · Online personal training · NZ

Lead-form ads tracked all the way to paid clients

We tracked every lead from the ad that brought it in through to a paying client, so Motion Fitness could see exactly which ads made money and put the budget behind them.

567%

ROI from the best-performing lead-form ad, first purchases only

242%

ROI across every lead-form ad, first purchases only

Our process

How it works.

  1. 01

    Define the fit

    Who your ideal client is, what one is worth, and what has to be true for marketing to pay back.

  2. 02

    Build the hub

    GoHighLevel pipelines, forms, calendars and tracking, so every lead is caught and traced to where it came from.

  3. 03

    Attract

    Lead magnets and ads aimed at your ideal client, plus a reactivation campaign to the database you already have.

  4. 04

    Nurture and book

    Sequences that qualify each lead and let the right ones book a meeting without anyone chasing.

  5. 05

    Report and improve

    Pipeline by source every month, so budget moves to what produces meetings.

Who does the work

The team.

Jono Thompson-Bean

Jono Thompson-Bean

Founder · Strategy, AI & growth

Founded AlphaBean in 2017, straight after a degree in computer science and statistics. Jono has spent more than ten years in digital marketing, with a statistician's eye for what the data actually says. He is completing a master's in artificial intelligence at the University of Auckland while building the business. He scopes every engagement himself and builds the ROI model before anything is proposed.

RM

Ryan Mellomida

Marketing automation · GoHighLevel

Builds the pipelines, forms, nurture sequences and booking flows that turn a lead into a meeting without anyone chasing it by hand.

JM

John Meister

Data & reporting

Turns ad platforms, CRMs and spreadsheets into reports people actually read. Runs our paid-media reporting and leads our client dashboard build.

Alex Mendelson

Alex Mendelson

Video editor

Turns long webinars, interviews and raw footage into short clips people actually watch: captioned, cut for a phone screen and sized for LinkedIn, Instagram and YouTube. He also edits our paid-social video ads, so one story runs from the feed to the booking page.

Questions we get asked

Which ad channels do you run?

Google, Meta, LinkedIn and TikTok, built around your ideal client and run separately for each market.

Do you set up GoHighLevel?

Yes. We set GoHighLevel up as your marketing hub, with pipelines, forms, calendars, inbox and reporting in one place, then build the nurture, qualification and self-booking that run inside it.

What is database reactivation?

Campaigns that wake up the old leads and past clients already sitting in your CRM. It is often the fastest place to find pipeline, because those people already know you.

Do you work with B2C businesses?

Yes. We work with businesses whose sale is complex, high-ticket and starts with an enquiry, whether they sell to other businesses or to consumers.

Start the conversation

Let’s fillyour pipeline.

A few lines about your business and what you want to grow. We'll come back within one business day to set up a 30-minute discovery call. No pitch until we understand the problem.

Goes straight to jono@alphabean.ai. We reply within one business day.